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Halo branded solutions denver8/12/2023 ![]() ![]() Jarrod also offered some great advice on understanding the marketplace and the needs of your customers before building your business. This wide-ranging conversation touched on a ton including the importance of finding qualified and committed employees, and what are some of the key metrics to be aware of around unit economics. BrandVia’s reported 2020 revenue was $43 million.Live from the floor of the March 2023 IHRSA Trade Show in San Diego, Pete Moore sat with long-time fitness industry veteran Jarrod Saracco, Founder of the Health Club Doctor, to discuss the challenges and opportunities in the industry. Based on reported North American promo product revenue of $765.7 million, HALO ranked first on Counselor’s most recent list of the largest distributors in the industry. HALO is backed by private equity firm TPG Growth. Fina, a global rewards, recognition and incentives provider that has since been rebranded as HALO Recognition. ![]() HALO has also made moves outside the immediate promo industry – for instance, acquiring Michael C. The company’s purchases include other former Top 40 firms like Caliendo Savio Enterprises, Sunrise Identity and Axis Promotions.Īdditional notable acquisitions include New York-based distributor Captiv8 Promotions in September 2021 and Michigan-based Chamberlain Marketing Group in 2018. ![]() In recent years, HALO has executed one of the most aggressive and high-profile acquisition strategies in promo. Woodinville, WA-based Top 40 distributor BDA (asi/137616) and BrandVia ultimately couldn’t come to final terms to close the acquisition after that deal was preliminarily announced. HALO’s acquisition of BrandVia comes nearly three years after another proposed purchase of the California distributorship fell through. The breadth of HALO client services will allow us to provide clients with a deeper brand connection with key stakeholders domestically and around the world.”īrandVia will maintain its San Jose staff and presence. HALO’s expertise in global sourcing and distribution aligns well with the growing global footprint of our key clients. We are thrilled to have them join HALO.”Ĭhilders noted: “HALO’s resources and capabilities will have an immediate and positive impact on our ability to create a more powerful brand experience for our clients. Jim Childers, BrandVia CEO, and his team will infuse insight and expertise as HALO continues our expansion in the robust tech sector. “They have built a strong reputation based on a keen focus on innovative promotional solutions, client-centric service offerings, and a skilled sales and support team. “BrandVia plays a key role in building the brands of an elite list of major technology clients, including Salesforce, Adobe, LinkedIn, PayPal, and Nvidia,” said HALO CEO Marc Simon. Financial terms of the deal were not released. The largest distributor by revenue in the North American promotional products industry announced today that it has acquired BrandVia Alliance (asi/145037), a Silicon Valley-headquartered firm that ranks 34 th on Counselor’s most recent list of the 40 biggest distributors in promo. Count it as another major acquisition for HALO Branded Solutions (asi/356000). ![]()
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